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It would take hours of phone calls, interviews, and dozens of emails to do what a landing page does. What are your options without the help of a landing page? Then, you can create groups and lists according to their interests and stage in your sales funnel. You can segment leads according to how they were attracted to your business or product. Allows lead segmentingĪnother great advantage of a landing page is that it helps segment leads better. The closer the interaction is to the bottom of your sales funnel, the higher the scoring is.įor example, a user who signs up on a top-of-funnel landing page earns fewer points than someone who downloads a bottom-of-funnel ebook.īy knowing who is most likely to buy, you can focus your attention on closing the deal with the right leads. This process consists of giving points to leads whenever they interact with your brand. Here are a few: Help with lead scoringĪ landing page allows you to generate leads and identify those visitors who are ready to buy, a process known as lead scoring. Having a page that’s 100% focused on conversion has a ton of advantages. Guide users directly to making a purchase: a landing page that’s specific to your product helps visitors find their way to your checkout page without any distractions.Highlight a specific product: if you sell more than one product, a landing page can help draw attention to just one of them.These pages are usually used by e-commerce and membership sites. Bridge the gap between the user and your product’s checkout page, delivering enough content to make the user feel confident to make a purchase: it offers the essential information for the visitor to make a well-informed decision.Attract new users to give their contact info so you can communicate with them later: a page that asks for the visitor’s contact information in exchange for something like an ebook or an infographic, for example.Landing pages should have a specific goal, such as: The hope is that these new users will eventually become customers. In most cases, a landing page increases your brand’s online visibility and attracts new users. Why you need a landing page for your business With less elements and links to distract the user and make them leave the page, the chances of converting them and getting them in your sales funnel are much higher. The smaller number of elements compared to a traditional page is because once you get a visitor to the landing page, all you want to do is convert that person into a lead. Notice how there’s not much to distract the users from our focus: the signup form. In the example below, you’ll find a Hotmart landing page that’s used to promote educational material. Usually, the CTA is to share some personal information (name, email, etc.) in exchange for something they want, like an ebook, infographics, spreadsheets, or other relevant material.
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This way, it’s crystal clear what the visitor needs to do next.
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īecause of this, they don’t have a ton of information and only a single call to action (CTA).
HOW TO MAKE OPTIMIZEPRESS BLOG PAGE HOW TO
What a landing page is Why you need a landing page for your business Additional benefits of a landing page The key elements of a landing page The different types of landing pages How to create a landing page How to promote a landing page Must-have tools for creating a landing page Tips for a landing page that converts What a landing page isĪ landing page is a web page created with a single goal: conversion.